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VIE AU FÉMININ VIE AU FÉMININ

Client:     Vie au Féminin

Project:   Brand Identity, Graphic Design & Video

Specs:     Photoshop, Illustrator, Final Cut Pro X, Motion, After Effects

Customer description

Vie au Féminin is a web platform set up to reach women from here and elsewhere in the age of 18 and over. Their origin and their course differ, certainly. However, they have much more in common than they think: an uplifting story, a complex identity, a unique life experience. Vie au Féminin therefore equips women to build their self-esteem, encourage their quest to shine and develop their full potential so that they confidently overcome the challenges of everyday life.

Client:     Vie au Féminin

Project:   Brand Identity, Graphic Design & Video

Specs:     Photoshop, Illustrator, Final Cut Pro X, Motion, After Effects

Customer description

Vie au Féminin is a web platform set up to reach women from here and elsewhere in the age of 18 and over. Their origin and their course differ, certainly. However, they have much more in common than they think: an uplifting story, a complex identity, a unique life experience. Vie au Féminin therefore equips women to build their self-esteem, encourage their quest to shine and develop their full potential so that they confidently overcome the challenges of everyday life.

The mandate

The mandate for Vie au Féminin was to design a logo, we had to respect the essential criteria put in place by Julia, the president: elegance, modern and simple. As a brand new start up in the industry, we opted for a tinted pink to make the logo and added the text with a sharp thin letter to bring out the elegance of the brand. We also had to create a graphic universe that was compatible with the brand’s DNA, with a minimal, clean and subtle colorimetry pink that would be constant in the brand identity.

The mandate

The mandate for Vie au Féminin was to design a logo, we had to respect the essential criteria put in place by Julia, the president: elegance, modern and simple. As a brand new start up in the industry, we opted for a tinted pink to make the logo and added the text with a sharp thin letter to bring out the elegance of the brand. We also had to create a graphic universe that was compatible with the brand’s DNA, with a minimal, clean and subtle colorimetry pink that would be constant in the brand identity.