Client: Oasis
Project: Brand Development, Graphic Design & Photography
Specs: Signage, Packaging, Printing, Photoshop, Illustrator.
Oasis is simply about people who want to enjoy life at its best – they like to eat, to drink but always in good company! Each day of the week, they share the pleasures of discovering everything that’s good about food and more. they’ve chosen the motto « If we’re talking about it, then it’s good » because they believe deeply in the advancement of our society through the positive and not the negative. Constructive, not destructive criticism. they try to put forward the positive points to help people and enhance their experience.
Client: Oasis
Project: Brand Development, Graphic Design & Photography
Specs: Signage, Packaging, Printing, Photoshop, Illustrator.
Oasis is simply about people who want to enjoy life at its best – they like to eat, to drink but always in good company! Each day of the week, they share the pleasures of discovering everything that’s good about food and more. they’ve chosen the motto « If we’re talking about it, then it’s good » because they believe deeply in the advancement of our society through the positive and not the negative. Constructive, not destructive criticism. they try to put forward the positive points to help people and enhance their experience.
The mandate for Oasis was to develop its image and make it attractive and up-to-date. We have established a new elegant creative direction in line with our strategic thinking to meet the mandate’s objective. The brand identity had to be created to establish a clear graphic direction. Declaring a strong identity, then illustrating the brand’s menus with high-quality graphics was a key objective for the branding. It’s always challenging to create and develop a brand new start-up restaurant, while the vision was to have something modern and clean, we decided to go with a minimal design. We had to make branding appropriate for a restaurant and develop a branch network that isn’t immediately labelled as a simple restaurant shop, rather as a fully-developed restaurant chain.
The mandate for Oasis was to develop its image and make it attractive and up-to-date. We have established a new elegant creative direction in line with our strategic thinking to meet the mandate’s objective. The brand identity had to be created to establish a clear graphic direction. Declaring a strong identity, then illustrating the brand’s menus with high-quality graphics was a key objective for the branding. It’s always challenging to create and develop a brand new start-up restaurant, while the vision was to have something modern and clean, we decided to go with a minimal design. We had to make branding appropriate for a restaurant and develop a branch network that isn’t immediately labelled as a simple restaurant shop, rather as a fully-developed restaurant chain.
